What kind of brands should use pink: We’re not going to go all old-school and say ‘pink is for girls,’ because it ain’t 1959, folks! But, pink is a great choice for any brand that wants to exude a sense of femininity and nurture - whether they’re for women or not. Pink color associations: Femininity, softness, nurture, sweetness However, it’s also great for female empowerment brands, thanks to its feminine-yet-powerful feel. What type of brands should use purple: Purple has long been considered the ‘royal’ color (fun fact: this is because Elizabeth I forbade anyone but close members of the royal family from wearing it because the dye was so expensive to make!) So, it’s an awesome choice for luxury and high-end fashion and lifestyle brands. Purple color associations: Luxury, prestige, ambition, mystery, creativity What kind of brands should use green : If health, wellness, sustainability, eco-friendly or organic are words you use anywhere in your bio, consider going green! Thanks to its natural and revitalising feel, it’s perfect for health influencers and brands, yoga teachers and anyone who identifies as a bit of a hippy! ![]() Green color associations: Nature, freshness, wealth, growth, stability What type of brands should use yellow: Brands that want to appear friendly, approachable and fun should say ‘hello’ to yellow! It’s a popular choice amongst beauty, food and kids product brands Yellow color associations: Cheerfulness, positivity, joy, fun, energy It’s also popular amongst tech brands (helllooo, Plann!) Meanwhile, a darker or navy blue is often used by corporate brands who want to emanate safety and trustworthiness. Lighter or teal varieties are popular amongst travel bloggers thanks to the beachy, tropical vibe. What type of brands should use blue : Blue is a great option for anyone who wants to give their brand a relaxing, harmonious and chilled-out feel. What type of brands should use red: Let’s just get one thing straight: red is NOT for brands for that want to play it safe! It’s for those who aren’t afraid to stand out, take a stand and be a little bit ‘extra!’ It tends to work well for brands with a rebellious or ‘kickass’ brand personality, or those going for a bit of a retro vibeīlue color associations: Harmony, health, serenity, stability, trust, peace Red color associations: Power, passion, aggression, love, strength What are some of the most common color associations? This is why a color can mean one thing to one person, and something completely different to the next! That said, just like most of us can agree that yellows and greens are the duds of the Starburst packet, there are also a few color associations most of us could probably agree on. Most color psychologist researchers agree that our reaction to different colors comes down to the deeply ingrained associations we have with them - due to cultural conditioning. For example, one study showed that warm color placebo pills were found to be more effective than cool-colored placebo pills (spoiler alert: they were all the exact same pills - because, placebo!) Other research has found that the color red can make people react with greater speed and force - which is essentially a more grown-up way of saying “red ones go faster!” Plus, there’s anecdotal evidence to suggest that installing blue streetlights can lead to reduced crime in those areas. However, there’s plenty of anecdotal evidence to suggest that seeing different colors can affect our moods and influence how we think and act. While color psychology has been around in the art, marketing and science worlds for centuries, there’s still not a lot of concrete evidence around what seeing color actually does within our brains. In this article, we go beyond the aesthetics and delve into the psychology behind some of your favorite colors - and how you can use them yourself. By taking into account the way different colors make us feel, you can curate your Instagram feed in a way that creates your desired effect. The good news is, you can too use the psychology of color to your advantage, too when planning your Instagram feed. Even just think about traffic lights - we associate green with ‘go’ and ‘red’ with stop, which is why these are often used in buttons in web design, too. ![]() In fact, color is a strategy many savvy marketers employ when they want their audience to think about their brand in a certain way, or take a specific action. It’s no surprise then, that color can have quite an emotional effect on us! It’s the purple in the Cadbury chocolate wrapper you reach for every afternoon when you need a sugar hit (no? Just us?) Color is such an important part of our daily lives, that it’s kinda hard to imagine a world without it. How to create a color palette for your Instagram feed using PlannĬolor is all around us. ![]()
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